Meet the Rising Atlanta Rapper
Atlanta-born rising rap sensation, Rico Cash, has launched his newest album, “1008 Degrees”, via Human ReSources. This 19-track endeavor began with the single “Devil In”. His most recent visual, 1008 Degrees Intro, was unveiled recently and is gaining viral traction.
Rico Cash is committed to carving out his unique path while staying loyal to his Westside Atlanta origins and maintaining his enthusiasm for candidly sharing his story through his music. He has been featured on platforms such as The Shade Room, Hollywood Unlocked, Lyrical Lemonade, BET, Revolt, and Apple Music’s Ebro Discovered, among others.
Meet and Get To Know Rico Cash:
Kulture Vulturez: You grew up on the West Side of Atlanta. How was it for you growing up there?
Rico Cash: Growing up for me it was a struggle, but it was beautiful struggle. It made me who I am, but it was never easy.
Kulture Vulturez: How can you explain how the West Side is different from other parts of Atlanta?
Rico Cash: That question is kind of hard to ask, because it’s a whole different Atlanta now than it was.
Kulture Vulturez: Uh ok. So, how do you feel Atlanta has changed over the years?
Rico Cash: Well, it changed a lot because so many out of towners. We really kind of lost the original culture of Atlanta. It’s just a different Atlanta now, which is cool. I like this Atlanta too, but it’s just different. Every city has moved to Atlanta now.
Rico Cash – Invisible
Kulture Vulturez: What do you feel people get wrong about Atlanta? The biggest misconception.
Rico Cash: That they are going to move to Atlanta and their whole life will change overnight. That ain’t the case at all. Atlanta is a hard place to be. It’s a lot of opportunity here. But a lot of people come to Atlanta and get overwhelmed and lose their self or lose their focus.
There’s just so many distractions. It’s so tightened up here, they ain’t never been around no shit like this. They come from their city and they think they might be the shit in they city, but if you come to Atlanta, you’re not only competing with the Atlanta n****s, you are competing with everybody across the country who moved here.
Kulture Vulturez: How did you first get introduced to music, or hip hop in general?
Rico Cash: My mama was a big 2Pac fan. So, she actually was a big music fan early on. I used to listen to 2Pac, DMX, 50 Cent, Nelly, and others. My mom used to have me on music early. She’d just be playing around the house. I had a little walkman. She would have cassette tapes, and I’ll just take them on the school bus and listen.
Kulture Vulturez: Did any legends from Atlanta’s hip-hop scene have any influence on you?
Rico Cash: Yeah, for sure. You got T.I., you got Rocko, you got Future, Shawty Lo, Ludacris, it was a lot of them.
Rico Cash Ft. Hunxho – For The Gang (PROD. By Melz)
Kulture Vulturez: What initially motivated you to start rapping?
Rico Cash: At the time I was probably 15 years old. At the time, it just became a hot commodity in Atlanta to start rapping after the rap group Rich Kidz came up. They was real popular at the time and it just became a hot commodity to start rapping. I always knew I could rap because I used to be freestyling on the bus and shit. I just tried it out. One of the n****s in my crew just took me to the studio one day and I started. I have not stopped since.
Kulture Vulturez: Okay. When did you begin to take it seriously and start to become a professional recording artist?
Rico Cash: When I was like 17, I started working with an artist down here in Atlanta. We started working on some music. We went to school together. It was supposed to just be some hobby type shit. But, we ended up dropping a song and it went viral. It went viral on Facebook at the time. That’s when we used to be on Facebook, when we were in high school. We ended up dropping a tape together. That shit ended up getting real big in Atlanta. I ended up signing my first deal at 17.
I was signed to Block Entertainment and Sony RCA. I mean, it was a learning experience. It didn’t work out. I’m not going to point a finger at nobody. It just wasn’t meant to be at the time. At the time, I was still young. But it was a learning experience for sure.
Rico Cash – 1008 Degrees Intro
Kulture Vulturez: Your latest project, 1008 Degrees, can you talk about what is special about this album?
Rico Cash: I called it 1008 Degrees because I feel like you’re going to be the hottest shit in the street. 1008 Degrees, that’s my label. I named it that because I knew it was going to be the hottest shit out. It’s a strong body of work, man. Just me putting my life on wax. Any n****s in the streets or any n****s grinding or hustling can relate.
Kulture Vulturez: Can you break down your previous projects that you have released?
Rico Cash: You have the Get Back, which I dropped when I first got out of prison. The Get Back went crazy, that’s probably my favorite project. The RICO Act, I dropped that one month before I went to prison. That was another big project. Then I dropped Intent to Distribute. That was like my debut project after I got out of prison the first time.
Kulture Vulturez: What is next for you after this release?
Rico Cash: I’m planning on dropping a deluxe to 1008 Degrees. I’m probably dropping a project probably at the beginning of the summer or the beginning of the fall. Man, I’m working on it now. I ain’t letting up!