Snøw: Meet and Get To Know the “Lo-Fi King”

3 Mins read


Meet and Get To Know the Lo-Fi King

Snøw, who also can be referred as the Lo-Fi King, comes from the small town of Salem, Massachusetts, but represents a much larger population of an audience of fans and listeners that have come to gravitate towards the lo-fi artist.

While many artists are mentored or have connections with other musicians, Snøw’s self-taught ability makes his level of creativity untouched and his ability to innovate as an artist a rarity in today’s music. Introduced to lo-fi music through rap artists like XXXTentacion and Lil Peep, Snøw’s unique musical touch has led him to accumulate millions of views and streams, have song placements on top playlists on Spotify, Apple, and Amazon music, and gain fans and recognition from top musicians, all with only a few years.

As Snøw’s talent easily draws in crowds and followers through his versatile style, we will get a chance to know more about the young rising artist.

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– Snøw – Another Lie (Lyric Visualizer)

Meet and Get To Know Snøw

Kulture Vulturez: You’re a self-taught musician if correct, what led you to decide to teach yourself how to make music?

Snøw: I had already been writing songs when I first heard artist like Ed Sheeran and Matty Healy from the 1975, but I thought they were insanely talented on guitar. I really wanted to learn how to play guitar and do what they could do, so they really inspired me to learn how to play instruments.

Kulture Vulturez: How did you get introduced to the lo-fi genre?

Snøw: Musicians like X, Peep and Shiloh dabbled in the genre before I knew what it really was. I’m always influenced by the music I listen to and my favorite artists when it comes to writing my music. I just do my best to make it my own style while still acknowledging the people that inspire me.

Kulture Vulturez: Why focus on a certain niche of hip hop, instead of being more mainstream like many other artists?

Snøw: Starting out I focused on lofi because that was the genre I enjoyed and it was upcoming and new, so I definitely saw it as an opportunity to begin my career. But if you listen to more of my music or my upcoming album, youll see how versatile I am and that I don’t have a specific sound.

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– Snøw – Blaming Me For Us (Official Video)

Kulture Vulturez: Making music that can be relatable to so many, has the feedback from fans and listeners been inspiring and motivating?

Snøw: Yeah my listeners are amazing and do motivate me. I feel like I’m put in a position that can be overwhelming at times because the music industry is so competitive but at the end of the day I am able to recognize how loyal my fans are.

Kulture Vulturez: Over the course of your career what have been your most cherished accomplishments or biggest surprises?

Snøw: My biggest accomplishments over the course of my career are reaching two million monthly listeners, getting recognized by Zane Lowe, BBC Radio 1, and Billboards. Finally completing my debut album is the most meaningful accomplishment to me, no cap.

Kulture Vulturez: To you, what are your most important songs or songs that mean the most to you?

Snøw: The songs that mean the most to me are “Blaming Me For Us” and “Another Lie” from my upcoming album. Other songs that are important to me are “One Eye Open,” “Remains,” and “A Song For Kaytlyn.”

Kulture Vulturez: Your debut album is set to be released, what is to be expected from it?

Snøw: This is the most work I’ve ever put into a project so you can expect to see that. I showcase a lot of different music styles other than lofi so you can also expect to see a different side of me.

*Feature Image Photo Credit – Kaylyn Justo

Snøw Social Media:

Instagram  |  TikTok  |  Facebook  |  YouTube