Meet and Get To Know the Lo-Fi King
Snøw, known as the Lo-Fi King, hails from Salem, Massachusetts, and has amassed a significant following of fans who appreciate his lo-fi music style. Despite his small town origins, his audience extends far beyond his local community.
Even though a lot of artists have mentors or affiliations with other musicians, Snøw’s talent being self-taught sets him apart in terms of creativity and innovation in the music industry. He discovered lo-fi music through the works of rappers like XXXTentacion and Lil Peep, and his distinctive musical style has helped him garner millions of views and streams, and feature on popular playlists on Spotify, Apple, and Amazon music.
Despite being active in the industry for only a few years, Snøw has managed to win the hearts of fans and admiration from top musicians. Due to his versatile style and ability to attract crowds and followers, Snøw’s talent will be showcased, allowing us to learn more about the up and coming artist.
– Snøw – Another Lie (Lyric Visualizer)
Meet and Get To Know Snøw
Kulture Vulturez: You’re a self-taught musician if correct, what led you to decide to teach yourself how to make music?
Snøw: I had already been writing songs when I first heard artist like Ed Sheeran and Matty Healy from the 1975, but I thought they were insanely talented on guitar. I really wanted to learn how to play guitar and do what they could do, so they really inspired me to learn how to play instruments.
Kulture Vulturez: How did you get introduced to the lo-fi genre?
Snøw: Musicians like X, Peep and Shiloh dabbled in the genre before I knew what it really was. I’m always influenced by the music I listen to and my favorite artists when it comes to writing my music. I just do my best to make it my own style while still acknowledging the people that inspire me.
Kulture Vulturez: Why focus on a certain niche of hip hop, instead of being more mainstream like many other artists?
Snøw: Starting out I focused on lofi because that was the genre I enjoyed and it was upcoming and new, so I definitely saw it as an opportunity to begin my career. But if you listen to more of my music or my upcoming album, youll see how versatile I am and that I don’t have a specific sound.
– Snøw – Blaming Me For Us (Official Video)
Kulture Vulturez: Making music that can be relatable to so many, has the feedback from fans and listeners been inspiring and motivating?
Snøw: Yeah my listeners are amazing and do motivate me. I feel like I’m put in a position that can be overwhelming at times because the music industry is so competitive but at the end of the day I am able to recognize how loyal my fans are.
Kulture Vulturez: Over the course of your career what have been your most cherished accomplishments or biggest surprises?
Snøw: My biggest accomplishments over the course of my career are reaching two million monthly listeners, getting recognized by Zane Lowe, BBC Radio 1, and Billboards. Finally completing my debut album is the most meaningful accomplishment to me, no cap.
Kulture Vulturez: To you, what are your most important songs or songs that mean the most to you?
Snøw: The songs that mean the most to me are “Blaming Me For Us” and “Another Lie” from my upcoming album. Other songs that are important to me are “One Eye Open,” “Remains,” and “A Song For Kaytlyn.”
Kulture Vulturez: Your debut album is set to be released, what is to be expected from it?
Snøw: This is the most work I’ve ever put into a project so you can expect to see that. I showcase a lot of different music styles other than lofi so you can also expect to see a different side of me.
*Feature Image Photo Credit – Kaylyn Justo