THE ATG
Detroit’s Next Top Hip-Hop Producer
The emerging, yet accredited producer The ATG is bringing together some of Detroit’s elite for a Hip-Hop compilation album entitled, Detroit Cinematic. The young producer The ATG is ready to carry the city on his back, highlighting some of the best talent. The artist released the album in its full entirety today and it’s streaming on all platforms.
The title track, Overdue, features Grammy nominated Earlly Mac (worked with Big Sean, Saweetie, Beyonce, etc.) and the rising IMBUNLEE. The video dropped over the holidays & the single caught the attention of the Source magazine. The project features rising artists like: Iceman, Lana Ladonna, and Kyle Mack with all tracks produced by The ATG.
The ATG gained attention previously with his collaboration with Lil Reese. Occupying a space all his own, The ATG has more than proven that he owns the lane where huge, cinematic sound meets traditional hip-hop production. With a consistently unique style, tinged with avant-garde gothic elements, the elusive producer has built a catalog behind him that speaks for itself. Enjoy this first installment from the Detroit Cinematic album and stay ready for more on the way.
THE ATG RELEASES THE COLLABORATIVE ALBUM DETROIT CINEMATIC
Meet and Get To Know ATG
Kulture Vulturez: You just release a compilation album, the Detroit Cinematic Scene, can you break that down and how did that come about?
The ATG: The way it started was, since I’m from Detroit, I had an idea of working with upcoming talent. I had my EP go scout out in the city for people that were on the rise, and then I had him send out some tracks that I did. So, that’s really all that happened.
Kulture Vulturez: Growing up in Detroit, what type of influence from there led you into a creative place?
The ATG: Obviously, I would say Eminem was probably the first rapper I heard that really got me interested in hip hop. So that’s really how I got the first influence from Detroit
Kulture Vulturez: What eventually led you to becoming a producer?
The ATG: Well, I’ve always been a creative. I was born to creative write. I started off drawing, and then I decided to try my hand at music. And it just worked out all right.
Overdue Music Video | The ATG | ft. Imbunlee & Earlly Mac
Kulture Vulturez: Were they like any producers that you kind of looked up to, or a production style that you liked?
The ATG: Yeah, Dr. Dre.
Kulture Vulturez: Anything out of Detroit. Detroit kind of has its own sound in hip-hip, and also Motown is from there?
The ATG: Yeah, of course. I think process wise, I’m definitely inspired by Motown, and how organized Motown was. I definitely try to implement that same process in my work.
Kulture Vulturez: Since you started producing, what have been the pros and cons, or the drawbacks and benefits for being a producer?
The ATG: First, the pro is I get to do what I enjoy. That’s number one. Con, you have to decide your own work schedule, so that can be seen as a con. It’s not stable and you have to think on your feet. So, if you want stability, I don’t recommend this career.
Ride (Official Lyric Video) | Lil Reese I The ATG
Kulture Vulturez: You have a few previous projects. One with Lil Reese and one with Swifty McVay artist from D 12?
The ATG: The project I did with Lil Reese is definitely more my space as a creative. What I do is I combine classical music and hip hop and I kind of make it sound like one cohesive sound. When I sent my tracks out to Lil Reese, the interesting part about that story was I also worked with a different producer, but he chose the [beats] that I did by myself. So, I feel like it was a natural. We just came together organically.
Kulture Vulturez: Now your first time working with an artist was from the D 12?
The ATG: Well, I just met him by chance and I played him some records, and he just happened to like them. It was really that simple.
Kulture Vulturez: What is next for you as a producer?
The ATG: Well, I have a project coming out with rappers like Icewear Vezzo, DameDot, Payroll Giovanni, Drago, some of the bigger names.
Kulture Vulturez: Basically, you are gravitating towards the Detroit hip hop scene?
The ATG: Yeah, I have a signed artist, I’m going to release her music, too. She is kind of like a BIA and a Cardi B, if you were to put her in a lane. Then, I have a surprised coming in, but I can’t speak on that. It’s going to be a big single. I’m not going to say who’s on it, but probably in 30 days (Jan. 2023).
Kulture Vulturez: For any first time producers, would you give them any kind of advice?
The ATG: The only real advice I can give you is you’ve got to stick to your gut, because only you know what’s best for you. Don’t let anyone else tell you different. You need to have fun, but you also had to treat like business, so you had to find a balance.